Fraud Prevention Blog

Why EMV Cannot Win Against E-Commerce Fraud

Posted by Stephanie Cho on Tue, Nov 24, 2015 @ 03:08 PM

It was only a decade ago that we lived in a 4G-less world – at an intersection of equal parts dial-up users and broadband users – that had just given birth to what would become the biggest online shopping day of the year: Cyber Monday. And now, in the year 2015 – a world in which almost two-thirds of Americans own smartphones – it only seems natural that the majority of people will do almost half of their holiday shopping online. To compare: in 2004, 38.3% of people purchased holiday items online, and last year - just 10 years later – that number rose to 56.0%.

Topics: retail fraud, credit card fraud, e-commerce, fraud, fraud liability shift, emv